Case Study: Dr. Darcy Wakefield
 |
See how a Dentist just like you quickly & inexpensively achieved:
|
| Dr. Wakefield's review of PatientFYI: highly favorable and highly recommended. "PatientFYI is an inexpensive way to provide immediate enhancements to all your marketing efforts.", said Dr. Wakefield. | |
|
Background Dr. Darcy A. Wakefield specializes in providing quality family and cosmetic dental care to children and adults. She is board certified and obtained her Doctor of Dental Surgery degree from The Ohio State University in 2004. Dr. Wakefield is a member of many leading dental organizations, including the American Dental Association, the Ohio Dental Association and the Muskingum Valley Dental Society. She has been in private practice since 2004.Dr. Darcy Wakefield had an existing practice Web site, but felt it was underutilized. She wanted it to become a better tool for attracting new patients and connecting with existing patients. |
|
Challenges To Address Maximize the reach of the positive opinions of current patients;Be validated by prospective-patients on an independent resource; Standout from peers for specific services offered; Develop a low-cost online presence; Improve content of all marketing channels & own-website; Drive more traffic to own website. |
|
Solution Dr. Wakefield looked to PatientFYI as a solution. While typical search directories fail to provide any useful information about a particular dentist or even a link to the dentist's Web site, PatientFYI uses a different model which provides a very low-cost opportunity for dentists.PatientFYI allows the prospective patient to search by city and then quickly narrow the results based on any of over 100 services and strengths that the patient wants in a new dentist. Once PatientFYI has identified the short list of dentists that offer the exact services and strengths that the patient wants, the patient can then click on a dentist's Profile to learn more and see how to contact the Practice. |
|
Results Within five months of the initial listing on PatientFYI, Dr. Wakefield's profile has been viewed 977 times and the monthly traffic to her Web site has doubled. "PatientFYI links directly to my Web site which created a significant increase in my Google ranking". Now when patients search for a dentist in her city, they see both her Web site and her profile on PatientFYI in the same search results, which gives her a larger online footprint and a tremendous advantage over other dentists that may have been pushed to subsequent pages.Dr. Wakefield believes her presence on PatientFYI has added to the credibility of her practice. Patients are able to view information on her practice from an independent source, which includes referrals from her current patients. Her efforts to collect referrals have even strengthened her bond with her current patients and improved patient retention. "My patients react very favorably to the fact that I am both seeking their opinions and wanting to have them published for the local community." More than one hundred patients have already completed and submitted Patient Experience Referrals, which in turn has led to an 18% increase in patient retention. Since Dr. Wakefield, like so many other dentists, is very busy treating patients, she doesn't always have the time to step back and try to see her practice through her patients' eyes. The referral program makes it easy to see which areas her practice is performing well in and which need improvement. This gives her another means of improving patient retention. Dr. Wakefield also discovered that her license to use the "PatientFYI-Referred" logo has improved the effectiveness of her marketing efforts. She added the logo to her Web site and it's now one of the most highly visited features. She also added the logo to her other marketing channels and is displaying the PatientFYI Referred Certificate in her lobby. "It lets prospects feel confident in selecting me as their dentist", said Dr. Wakefield. Before PatientFYI, the only way patients could find out about the variety of technology and programs offered by Dr. Wakefield was if they happened to find her Web site. With PatientFYI's eMatch feature, prospective patients are able to find her based on specific services she provides. "It works out well for me and the patient". |